
With apologies to my friend, Struke, over at
Media Matters, it's worth discussing the winners and losers of the local media from last night's election.
This was my first election in 15 years where I wasn't a member of the media, and I always remember those nights as exciting, yet always teetering on the edge of disaster.
This year, more than ever, local stations had to balance the old (reporting results on television) with the new (embracing the power of the internet.)
So who succeeded and who failed? Here's one man's opinion. And for full disclosure, I used to work at WKYC/Channel 3.
First, the HUGE losers of the night, in my mind, were Channels 3, 8, and 19. I was ASTONISHED when all three cut away from network programming at 11pm to go to local news.
11pm, of course, is when the networks chose to call this historic election for Barack Obama, and the party in Chicago began.
So, instead of Brian Williams, Katie Couric and Shepard Smith, I was left with the local anchors talking over live pictures. Now, I will confess to not know whether Fox's network coverage planned to go past 11 or not. If it did not, 8 is excused from this rant.

Seriously, an election of this magnitude, and you go local at 11???? Brian Williams, at 10:45pm or so, even teased that viewers would "want to stay with them" at the top of the hour, as some big races would be called.
I can't even begin to tell you how stunned I was.
The big winner here was Channel 5. They had the foresight to stay with ABC News and Charlie Gibson through the calling of the race ... before going to local news 10-15 minutes later.
Of course, even the best decisions end up poorly. Once 5 took over, their first live hit from a reporter was with Curtis Jackson ... standing in the newsroom!!!!!
As for the rest of the wins and losses, I'll go by station. Also, since I live in Summit County, the race I was following the most was Issue 8, the Sewers for Scholarships proposal. As you'll see, each station handled its coverage a little differently.
WKYC/Channel 3: I kind of felt bad for my old friends last night, as it appeared to be a rough night for them.
The Good: The station embraced the new era, hosting
Meet The Bloggers in their newsroom for the evening, once again.
wkyc.com provided a live stream of them working, although it really just turned out to be a webcam shot of 7-8 people's backs ... their heads buried in laptop screens.
For the life of me, I can't figure out why they couldn't have had someone hosting this online, although there was a chat window open.
WKYC also used Facebook as a means to supplement their coverage.
Unfortunately, the videos they posted were "behind the scenes" items, which involved people waiting in line for food, and telling us what they were eating.
I would have preferred to see Tom Beres and his political experts providing some online punditry, since they were only used in some of the stations cut-ins.
The station also promised election results on my cell phone, but I did not test this out.
The Bad: Election results on wkyc.com took forever to load (at least for me.) The station was ambitious by trying to deliver results for more than 600 races. But, it was slow going.
I couldn't understand the station's decision to not use the end of the hour cut-ins.
Instead, we were left with Pete Williams doing some secondary anchoring, which was really dry, and as one friend of mine put it, a "buzzkill." Why 3 didn't use the opportunities for more local cut-ins is beyond me,
Anchor Tim White also went out of his way to show a great level of disdain for the "new media," at one point telling viewers, after a segment with Meet The Bloggers, that most of the television viewers had "no idea" what blogs are. You might be surprised Tim.
The Ugly: This was the truly ugly. Issue 8, the election issue I followed most closely, was reporting zeroes all night on wkyc.com. As were most of the Akron area issues.
It's great to show me people eating pizza on Facebook, but when that's delivered instead of the results, it's a big fail.
Luckily, Akron Bureau Chief Eric Mansfield was trying to keep folks updated on his blog. The station does get kudos for allowing Eric to cover reaction to the loss, which resulted in a great soundbite from Akron Mayor Don Plusquellic.
Channel 5/WEWS: They might have been the big winners of the evening, for reasons beyond sticking with the network for the calling of the race.
The Good: While their numbers were slower, they had the first updated figures from Issue 8 on
newsnet5.com.
5 also took a big step forward in delivering election updates through Twitter. This was a big undertaking for someone, but you know what, it worked for those of us subscribing to Channel 5's feed. It actually delivered information, and while none of it drove me to watch them, it may have worked for a few folks.
The station also devoted reporter John Kosich to providing online reports on the latest from the election, and I believe also had Duane Pohlman blogging from the BOE.
The Bad: I didn't see a whole lot to complain about to be honest. They were the only station not to host a live web chat online, which was probably a mistake on a night like this one, where people are looking to discuss the results. If there was one there, I failed to find it.
Fox 8/WJW: Channel 8 had a solid, if unspectacular showing.
The Good: 8 embraced the web age with a live chat on their
website, much like Channel 3 had on their Mogulus channel with Meet the Bloggers. Didn't see too much more in the way of innovation, however. They stuck with what they do best.
The Bad: While Channel 8 did deliver my Issue 8 results, they were woefully behind. Also, while the station included Issue 8 in their online results, they did not include the companion Issue 9.
19 Action News/WOIO: Some interesting leaps forward, combined with one terrible stumble.
The Good: 19 also embraced the web age in a couple ways. First, they were the third station to include a live chat on their
webpage. Seems like a simple enough inclusion, although Channel 5 did not do one.
19 supplemented the chat with a live stream of discussion hosted by one of their anchors. Nothing fancy, in fact it looked a lot like you see when you watch Mike and Mike on ESPN. Just some people sitting around microphones, talking about the results. While it wasn't fancy, it was effective.
The Ugly: I'm skipping right to ugly here, because, despite all the things they did above, they failed to even list Issue 8 on their results website. Not good.
So, if I had to list the stations in order of how they handled election night, Channel 5, to me, is the clear winner.
The second, third and fourth spots I'll leave up to you. 3 was the most aggressive, but also had the largest failings to me. 8 was conservative, but steady. 19 delivered fresh online content, but forgot to, you know, give me the numbers.
Also, a couple notes to other media sources.
Ohio.com may have been the smartest in dealing with results, providing a direct link right to the Summit Co. BOE website.
Also,
akronnewsnow.com pretty much copied and pasted the BOE results right to their website. However, some of their analysis was a bit lacking ... such as this update:
"In the race for the 41st Congressional District seat, Latourette is still in an almost dead heat against O'Neill. In the rest of the Congressional races and those vying for a spot in the House of Representatives, the Democrats are taking the cake at this time."
Apparently, the author forgot that this race actually stretched OUTSIDE the boundaries of Summit County, where LaTourette was crushing O'Neill.
My final conclusion, if you want to find out how your local race is doing ... the best plan is to seek the info for yourself ... by heading right to your county's BOE website.